“Branding” is unquestionably at the epicenter of marketing today. A meaningful, creative logo and strategic ad campaign can be the start that catapults a product or organization from obscurity to the “it thing” in a very short time. But even the most experienced marketers are often guilty of ignoring the bigger picture beyond simply a great brand look —the role public relations plays from start to finish in creating a successful and resilient brand.

Andrea Love will share her experiences as a public relations practitioner working on various branding projects with organizations of all sizes, and how understanding the people and effectively communicating the messaging behind good branding can make or break the entire effort.

About Andrea Love

Andrea Love is the president of Love Scott & Associates and (c)3 Marketing. Love Scott was started by her father, Bill Love, more than 40 years ago and remains a reputable small advertising agency built on quality creative products. After (literally) growing up in the halls of the agency, Andrea graduated from the University of Iowa with a dual degree in Journalism and English, with an emphasis in PR. She lived in Arizona and St. Louis, working in marketing for nonprofit organizations before returning to Iowa in 2006 to join her dad’s agency — this time as a professional.

With her father on the brink of retirement, Andrea envisioned the creation of (c)3 Marketing, an arm of the agency that would provide full-service marketing communications specifically for nonprofits. For more than five years now, (c)3 Marketing has helped brand nonprofits of all sizes —each requiring the approval and buy-in of boards, committees and (especially in the cases of local high schools) the judicious public. More than ever, Andrea has come to understand the critical role public relations plays in the success of all branding efforts.

Tickets

$20.00 Member
$25.00 after 11:45 pm September 19

$30.00 Guest
$35.00 after 11:45 pm September 19

$10.00 Student
$15.00 after 11:45 pm September 19