PRSA Iowa - Meeting/Event Information

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Meeting/Event Information

From the Ground Up: Experience Hubbell Homes’ Extreme Makeover Home Edition

March 20, 2008
12:00 AM
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Des Moines Botanical Center
909 Robert D. Ray Drive
Des Moines, IA
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It’s not everyday that Hollywood calls an Iowa-based custom home builder to share the news of its selection to build a dream for an Iowa family in need. But that’s exactly what happened to Hubbell Homes when ABC’s Extreme Makeover: Home Edition called. They accepted the challenge and in just one week Hubbell Homes, in association with its trade partners, subcontractors and numerous volunteers, built an Iowa family the home of their dreams.

Rick Tollakson, President and Chief Executive Officer, will share what happened behind the scenes for this amazing challenge, and how Hubbell Homes continues to leverage the experience one year later. Come learn how public relations played a role in building Iowa’s first extreme home. From rallying hundreds of volunteers and workers to creating special events and managing media coverage, the Hubbell team constructed a once-in-a-lifetime experience.

Hubbell Home is one of the top innovative home builders in Central Iowa. It is one of 19 divisions of Hubbell Realty Company, which began in Des Moines in 1856 and has remained a family-owned business ever since.

Future Meetings

Joint PRSA Iowa and AMA Iowa Member Social

July 09, 2026
4:30 AM - 6:30 PM

Paws & Pints
6218 Willowmere Dr.
Des Moines, IA 50321

Join PRSA Iowa and AMA Iowa for a fun evening of networking, conversation, and community at Paws & Pints! Whether you’re hoping to grow your network or reconnect with industry peers, this joint social event is the perfect opportunity to connect.

PRSA Quarterly Luncheon: AI and Search: Impacts and Evolving Strategies

August 13, 2026
11:30 AM - 1:00 PM

Greater Des Moines Botanical Garden
909 Robert D. Ray Drive
Des Moines, IA 50309

Search is evolving from a list of links into a real-time conversation. As audiences swap Google for AI chatbots and social discovery, the "old school" keyword strategy is no longer enough to keep brands visible. For PR professionals, this shift requires

Friday FYI: Tips to Ensure Stakeholders Seek Your Ethical Counsel

September 11, 2026
9:00 AM - 10:00 AM

Virtual Webinar

In today’s environment, communications professionals are increasingly expected to navigate complex stakeholder expectations, reputation risks, and rapidly evolving conversations around sustainability, social impact, and corporate responsibility. This sess