Meeting/Event Information
Developing an Award Winning Public Service Campaign
February 28, 2013
11:30 AM - 1:00 PM
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Hilton Garden Inn
8600 Northpark Drive
Johnston, IA 50131
Directions
Nicole Shumate, Founder and Executive Director of the nonprofit organization Paws & Effect, will discuss the strategies behind their award winning public service campaign, “We Serve with Honor.” The organization trains therapy and service dogs and places them with people who need them.
While developing their PSA media campaign Paws & Effect was focused on placing dogs with combat veterans in Iowa who have disabilities or who have been diagnosed with post-traumatic stress disorder. The "We Serve With Honor" campaign won a 2010 Gold ADDY from the Des Moines-area AAF, 2010 Silver ADDY from District 9 of the AAF, and winner of the 2011 PRSA of Central Iowa PRIME Award in the Not for Profit category. The campaign was also entered into the 2010 National ADDY competition. Click here for a brief look into their campaign.
Please register online at prsaciowa.org by Friday, February 22, 2013. After this date, an additional $5 will be charged for registrations. And, any registrations not canceled by this date will be billed. If you have any questions regarding online registration, please contact treasurer-elect Kim Pfannebecker. If you have special dietary needs, please contact Laura Sinnwell
Bio
Nicole Shumate came to Iowa from Colorado to get a law degree from Drake University, but ended up following another passion. Shumate founded Paws & Effect in 2006, and said she kept it under the radar while going through law school, where she earned a degree in 2009. She decided to continue with dog training rather than go into practicing law. Her mission to help soldiers caught the attention of her mentor, Iowa Army National Guard Maj. Amy Price.
Shumate also uses her organization to help out with ChildServe, a nonprofit that provides services to families with children who have special health-care needs. Through that, she works with a child to meet once a week and complete a dog agility course.
Shumate is also a team leader in critical incident stress management (CISM) debriefing for the Iowa Disaster Behavioral Health Response Team and is a CISM facilitator for the Federal Emergency Management Agency in Iowa.
She has been involved with Orchard Place as a member of the pet therapy team, and worked with a number of pet nonprofit programs in Colorado before moving to Des Moines.
Tickets
$20.00 Chapter members
$25.00 after 07:00 pm February 22
$30.00 Guests
$35.00 after 07:00 pm February 22
$10.00 Student
$15.00 after 07:00 pm February 22
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