Review a case study of how Planned Parenthood motivated women voters through TV, print and social media, influencing the results of the 2012 Presidential election.  Also, find out why and how Planned Parenthood changed their iconic 30 year old logo and launched a new branding and messaging campaign on the day of the election.

Planned Parenthood of the Heartland has health centers across Iowa, Nebraska, Oklahoma and Arkansas. Learn how this growing organization employs different communication strategies to reach multiple and diverse audiences -- and the language choices that help convey their messages.

The presentation will be led by Marsha Dorhout, Director of Marketing and Communications for Planned Parenthood of the Heartland. Marsha is in her fifth year at Planned Parenthood where nearly every week can see a communications or public relations event (i.e. fire drill) as it relates to legislative issues, donor events or education outreach. She received her undergraduate degree from Iowa State University and an MBA from The University of Iowa.  She has over 15 years of marketing experience, which includes Wells Fargo and Meredith Corporation. 

Please register online at prsaciowa.org by Friday, January 18, 2013.  After this date, an additional $5 will be charged for registrations.  And, any registrations not canceled by this date will be billed. If you have any questions regarding online registration, please contact treasurer-elect Kim Pfannebecker.  If you have special dietary needs, please contact Laura Sinnwell.

Tickets

$20.00 Chapter members

$10.00 Student

$30.00 Guest