Spend the morning with Joan Stewart, The Publicity Hound, who will give you ideas on how to promote any product, service, cause, issue or event in the media.  She’ll discuss her favorite tried-and-true ideas and explain which ones don’t work anymore, such as issuing press releases to land big stories.  Learn how to create your own media channels so you can go straight to consumers without relying solely on traditional media.  In this workshop, you also will learn:

• How to define your publicity goals so you can hit the center of your target.
• The solid foundation you should have in place before starting a publicity campaign.
• How to match your goals with the media’s needs.
• How to use social media to create your own media empire.
• Easy tips for producing video clips.
• Joan’s five-part formula for delivering the perfect media pitch.
• The must have items that you need in an online press kit.
• What you must have if you want TV coverage, and why pitching TV is very different than pitching print media.
• How to schmooze with journalists and bloggers over lunch or coffee.

The cost to attend this session is $30.  Please register online at prsaciowa.org by Friday, Nov. 9, 2012.  After this date, an additional $5 will be charged for registrations.  And, any registrations not canceled by this date will be billed. 

Tickets

$30.00 Member
$35.00 after 12:00 am November 10

$30.00 Guest
$35.00 after 12:00 am November 10