Date:                Thursday, May 24

Time:               11:30 a.m. to 1 p.m.

Location:         Drake University

                          Olmstead Center, Rooms 310-313

                          2507 University Ave.

                          Des Moines,Iowa

Have you ever wondered how you can better promote yourself, your clients or others in your organization as leaders and get their names out in the community?  If so, here’s your chance to learn how to make the most of prime real estate in The Des Moines Register by writing like a leader and getting yourself or others the recognition they deserve.

So just how do you go about doing this?  Simply submit an article to the daily “You should get to know” section, which features profiles of professionals ranging from acupuncturists and professors to zoologists and executives of local companies, letting each explain “why I do what I do” and “my leadership philosophy.” 

Because many of us in public relations are often tasked with creating these profiles for clients, senior management, other leaders in our organization, or even for ourselves, this presentation will help you create a profile that stands out as you name particular strengths in jargon-free answers that will engage readers and make you, or the person you are writing about, the leader they seek out the next day.

Patricia Prijatel is the E.T. Meredith Distinguished Professor Emeritus at Drake University, where she was the Director of the School of Journalism and Mass Communications, architect of the magazine journalism program, founder of the E.T. Meredith Center for Magazine Studies, and the first woman to be promoted to full professor in the journalism school.  She is the author of Surviving Triple-Negative Breast Cancer, co-author of The Magazine from Cover to Cover, and a magazine publishing and academic consultant.  She also blogs about breast cancer at Positives About Negative. 

Please register online at prsaciowa.org by Friday, May 18, 2012.  After this date, an additional $5 will be charged for registrations.  And, any registrations not canceled by this date will be billed.  If you have any questions regarding online registration, please contact treasurer-elect Amanda Byers.  If you have special dietary needs, please contact Melany Stonewall. 

Attention APRs: You can receive 1.0 of Continuing Education Credits (CEUs) for attending monthly meetings.

Tickets

$20.00 Member
$25.00 after 12:00 am May 19

$30.00 Guest
$35.00 after 12:00 am May 19

$15.00 Student
$20.00 after 12:00 am May 19