After only one year the Hy-Vee Triathlon has become the signature event on the elite triathlon circuit. During our January meeting we will get a behind-the-scenes look at the event, including why Hy-Vee management decided to get involved in this specialized sport, as well as the role public relations played in the success of last year’s activities. 

For many of us, last year’s Hy-Vee Triathlon was our first exposure to the world of triathlon competition.  Central Iowa fully embraced this first-time event.  More than 1,000 Iowans participated in the age-group amateur race, and nearly 750 central Iowans volunteered on race day.

Come learn how public relations programs and activities will ensure the 2008 event, an Olympic team selection race scheduled for June 22, builds on the tremendous momentum created last year.

Each year Hy-Vee stores contribute several million dollars to schools, civic groups, and other nonprofit organizations within the communities they serve through the sponsorship of the Hy-Vee Triathlon, and various other events and causes.

Register by January 11.