Join us for our November quarterly luncheon! 

Schedule:

As a reminder, all luncheons have a virtual option!

Insights into Action: Leveraging Research in Public Relations
Most of us recognize the benefits of leveraging audience attitudes and perceptions as inputs for public relations initiatives. However, meeting any public relations initiative with the right insights at the right time can be a challenge. Should we host a series of focus groups? When should we poll the target audience? How can we gather feedback about a messaging strategy before we take it to the market?

In this upcoming discussion, Flynn Wright’s Director of Insights, Mike Irwin, will share perspectives on how to best leverage research to drive actionable insights, to inform strategy and track evolving audience attitudes. The presentation will provide an approach for evaluating and prioritizing messaging and testing concepts. As a PR professional, you’ll get a perspective on why, when and how your team can best use research to make sure you’re communicating the right concepts to the right audiences to inform, influence and change consumer mindsets and behaviors.

Speaker bio:
As the director of Flynn Wright’s research team, Mike has been providing counsel and research expertise to Flynn Wright account teams and clients for more than 21 years. Mike is involved in almost every Flynn Wright account, managing early-stage research efforts and integrating consumer data into our strategic process, as well as assisting with ongoing tracking for our client’s brands. He works within a deeper level of analytics to take a leading role for our various quantitative data analysis assignments. Mike is also a trained focus group moderator.

Tickets

$35.00 Member Ticket

$10.00 Member virtual ticket

$35.00 AMA Iowa Member Ticket

$10.00 AMA Iowa Member Virtual Ticket

$20.00 Student ticket

$0.00 Student virtual ticket

$45.00 Non-member ticket

$15.00 Non-member virtual ticket