Meeting/Event Information
PRSA Quarterly Luncheon: AI and Search: Impacts and Evolving Strategies
August 13, 2026
11:30 AM - 1:00 PM
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Greater Des Moines Botanical Garden
909 Robert D. Ray Drive
Des Moines, IA 50309
Directions
Join us for our August quarterly luncheon!
Schedule:
- 11:30 - 12:00: Lunch and networking
- 12:00 - 1:00: Presentation by Katie Alexander, Sr. Digital Marketing Strategist at Two Rivers Marketing
As a reminder, all luncheons have a virtual option!
Event description:
Search is evolving from a list of links into a real-time conversation. As audiences swap Google for AI chatbots and social discovery, the "old school" keyword strategy is no longer enough to keep brands visible.
For PR professionals, this shift requires a new playbook: Context-Driven Authority. Because AI models rely on "grounding"—the process of sourcing facts from trusted, real-world data—your role as a creator of high-quality earned media and technical thought leadership is now the most powerful SEO tool in the shed.
What We’ll Cover:
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The New Discovery: Why users are ditching keywords for AI chats and social video.
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The Power of Grounding: How AI "decides" which brands to trust and mention.
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The Multimodal Edge: Using video and specialized content to dominate AI-generated results.
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Practical Strategy: How to leverage earned media to influence the answers AI gives your customers.
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The Bottom Line: Learn how to ensure your brand doesn’t just exist online, but remains the authoritative voice that AI engines choose to highlight.
Speaker Bio
Katie Alexander
Sr. Digital Marketing Strategist, Two Rivers Marketing
With nearly a decade of experience in digital marketing strategy, Katie is a leading subject matter expert on SEO and the AI search readiness evolution at Two Rivers Marketing. She specializes in helping organizations navigate the shift from traditional search to generative AI, ensuring their digital assets are optimized for technical accuracy and long-term authority in a changing landscape.
Tickets
$35.00 Member Ticket
$45.00 Non-member ticket
$20.00 Student ticket
$10.00 Member virtual ticket
$35.00 AMA Iowa Member Ticket
$0.00 Student virtual ticket
$15.00 Non-member virtual ticket
$10.00 AMA Iowa Member Virtual Ticket
Future Meetings
Joint PRSA Iowa and AMA Iowa Member Social
July 09, 2026
4:30 AM - 6:30 PM
Paws & Pints
6218 Willowmere Dr.
Des Moines, IA 50321
Join PRSA Iowa and AMA Iowa for a fun evening of networking, conversation, and community at Paws & Pints! Whether you’re hoping to grow your network or reconnect with industry peers, this joint social event is the perfect opportunity to connect.
PRSA Quarterly Luncheon: AI and Search: Impacts and Evolving Strategies
August 13, 2026
11:30 AM - 1:00 PM
Greater Des Moines Botanical Garden
909 Robert D. Ray Drive
Des Moines, IA 50309
Search is evolving from a list of links into a real-time conversation. As audiences swap Google for AI chatbots and social discovery, the "old school" keyword strategy is no longer enough to keep brands visible. For PR professionals, this shift requires
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