PRSA Iowa Chapter is pleased to host our annual strategic communications conference, OctoPRfest, Thursday, Sept. 26 in West Des Moines. 

Speakers and topics include:

Lauri Freking, Lead Trainer and Training Innovation Advisor, Wixted & Company and Mark Yontz, Senior Director, Wixted & Company | Crisis Down and Dirty

Join us for “Crisis Down and Dirty”, an engaging workshop-style session where we dig into the heart of crisis management. Through interactive discussions and hands-on activities, we'll dissect the evolution of crises; from the spark that begins the flame to managing the fire, and what can be done after the dust settles. 

Participants will learn to identify early warning signs and gain practical strategies for effective crisis management, including communication tactics and stakeholder engagement. Prepare to be left with essential information to begin developing a culture of crisis readiness and navigating crisis management at your own organization.

Joseph Abreu, APR, CPRC, 2024 PRSA Chair and Chief Communications Officer of the Lee County, FL Clerk of the Court & Comptroller | PRSA Planning and Priorities

Eric Kwame Adae, Assistant Professor of Public Relations at Drake University | Leading with Purpose: CEO Activism in the Spotlight

As societal expectations evolve, CEOs are increasingly expected to be more than just profit maximizers. They are becoming powerful voices on critical socio-political and environmental issues for the common good. This presentation delves into the multifaceted landscape of CEO activism, exploring its motivations, strategies, and potential impacts on both organizations and society. We will examine the challenges and opportunities presented by this trend and discuss best practices for PR professionals in managing and leveraging CEO activism.

Dawn Buzynski, APR, Assistant Vice President, Communications of Hy-Vee and Ashley Skokan, Communications Manager at Hy-Vee | Awards 101 

“Awards 101” is an interactive workshop designed to equip PR professionals with the essential skills to craft compelling award applications. Whether you're aiming to elevate your client through industry recognition, boost trust with their customers or appeal to investors, this session will guide you through the intricacies of developing award-winning submissions from start to finish.

From understanding the criteria to effectively showcasing their achievements, this session will delve into the strategies and nuances that set winning applications apart. Through hands-on exercises like idea workshopping and content creation, you'll learn how to articulate your accomplishments with clarity, passion and precision. Join us and elevate your award game to secure the recognition you and your organization deserve.

Finding Your Voice panel including:

For those traveling from out of town, a room block at The Rewind Hotel is available for a group rate of $179, a discount from the normal rate of $216 for September 25 and September 26. Book here.

If you or your company is interested in sponsorship of OctoPRfest, you can learn more here or contact sponsorship chair, Richard Marsolais.

Tickets

$195.00 PRSA Member
$175.00 Earlybird rate before August 1

$210.00 Non-Member
$190.00 Earlybird rate before August 1

$50.00 Student