Covid has put communications under a microscope. And that’s a good thing. Stiff, formulaic, robotic, generic messaging simply doesn’t work anymore. Internally or externally. Your audiences are demanding better communications . . . so this is our time to shine! In this fun, interactive session presented by Crescenzo Communications, you’ll learn:

• The communicator’s role in modern employee engagement
• How to reach the dispersed, hybrid workforce
• How to take the corporate out of “corporate” communications and replace it with “creative.”
• How to integrate your internal and external communications to drive engagement, build your brand, and turn employees into ambassadors for the organization.
• How to use the power of communication research and personas to better understand your audiences
• A sure-fire way to get leadership buy-in to communicate effectively in this brave (and exciting) new world

Who is Crescenzo Communications?

Cindy Crescenzo is the President of Crescenzo Communications and brings more than 15 years of experience to the communications industry. Cindy specializes in research, measurement, and strategic planning. Her passion for numbers and audience research have helped thousands of communicators all over the world transform their roles in their organizations by teaching them how to get the ammunition they need to build successful communication strategies that deliver results. In addition to speaking at numerous conferences throughout the year, she and her business partner and husband, Steve Crescenzo, co-present their often sold-out workshop, Internal Communications Master Class. Cindy has worked with hundreds of communicators around the world, including 3M, Bayer, Bob Evans, Boston Medical Center, Carlson Wagonlit, CGI Technologies, Discover, John Deere, La-Z-Boy, Novartis, Roche, Lockheed Martin, Rockwell Collins, Target and Wells Fargo.

Through his work as a consultant, writer, speaker and seminar leader, Steve Crescenzo has helped thousands of communicators around the world break the habit of creating boring, formulaic, jargon-ridden corporate content. Using proven strategies, tactics and best-practices, he’s shown communicators how to take the ‘corporate’ our of corporate communications and replace it with ‘creative’— and at the same time, create content that is linked to the strategic goals of their organizations. Steve has been voted the #1-rated speaker at the International Association of Business Communicators World Conference seven times, including three years in a row. He has also received top ratings at numerous IABC chapter and regional events throughout the U.S., Canada, Europe, Australia, and New Zealand. Along with his wife and business partner, Cindy Crescenzo, he teaches their popular and often sold-out workshop, Employee Communications Master Class as well as his Writing and Corporate Content Master Class. Steve has worked with numerous communicators around the world, including those at Abbott, American Express, Bayer, Blackrock, Boeing, Chevron Corporation, Conoco-Phillips, Discover, FDA, General Motors, Hewlett Packard, Intel, IRS, Lockheed Martin, Mayo Clinic, McDonalds, Nokia, Rockwell Collins, Social Security Administration, Standard Chartered Bank, Target, The European Investment Bank, The European Training Foundation, and Wells Fargo.

Tickets

$30.00 PRSA Central Iowa Chapter Member

$40.00 Non-member