Now more than ever, consumers want to know where their community leaders and corporations stand on a wide range of issues. They want to do business with brands led by critical, forward thinkers. So now is the time to ask yourself: Are we even part of the conversation? ZLR Ignition will walk you through tips on how to incorporate thought leadership into your PR practice. From gaining executive buy-in to structuring your essays, you’ll walk away feeling empowered to present a point of view. 

Speaker Bio: Jessica Lown, PR/Content Lead - ZLR Ignition
Jessica is a storyteller. Her success in content and PR comes from her ability to generate compelling stories from often disorganized or complex information while simultaneously aligning with a brand’s message strategy. Prior to working at ZLR Ignition, Jessica had successful tenures working as a journalist in a local television newsroom and serving as the Public Information Officer for the State Department of Public Safety. These roles gave her a keen sense for how to craft and pitch stories that resonate, as well as allowed her to develop excellent crisis communication instincts which are an asset to every client she supports.

This event is sponsored by ZLR Ignition.

Tickets

$0.00 Members

$0.00 Guests