Join us for an opportunity to learn content marketing best practices, including how to leverage the internal wealth of knowledge within your organization to write stories your customers care about. You’ll learn tips and tricks on how to partner across the organization to deliver relevant content that supports your business goals, follows your brand standards and has reach beyond your blog or website. Psst… it all starts with strategy!

Speaker Bio
Cheryl Huffman, Team Leader, B2B Marketing Communications and Digital Marketing
Wellmark Blue Cross Blue Shield

Cheryl Huffman is an accomplished marketing leader with over 25 years of experience in the health product and insurance industries. Her passion for telling stories and helping businesses grow has been the driving force behind her success and in her current role leading the Business-to-Business marketing communications and digital marketing teams at Wellmark Blue Cross and Blue Shield. Here, Cheryl has worked to develop the strategy and launch the digital content marketing platform and lead a team of dedicated content marketers to help Wellmark reach its business goals and further establish their position as thought leaders in our market. Both Blue and Blue@Work have been recipients of PRSA awards under Cheryl’s leadership.

This event is sponsored by ZLR Ignition.

Tickets

$0.00 Members

$0.00 Non-Members