Meeting/Event Information
"Creating A New Normal" — How ethics, diversity and confirmation bias are shaping the public relations profession.

November 15, 2007
12:00 AM
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Funny Bone
560 S Prairie View Drive, Suite 100
West Des Moines, IA
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As communicators, we are challenged daily to navigate through new landscapes, serving as a beacon of light for our companies and clients. Citing examples from her 27-year career in public relations and personal experiences, Cheryl Procter-Rogers, APR, Fellow PRSA, will share her observations on why the public relations professional has become more critical than ever to the success of business.
Cheryl Procter-Rogers currently runs a Chicago-based, national public relations consulting practice, A Step Ahead Public Relations. The practice specializes in corporate communications and special event public relations. She counsels clients in the areas of integrated marketing communications, community relations and public affairs, strategic planning, special events planning, internal communications and media relations.
Cheryl was the 2006 national president and chief executive officer of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals with more than 31,000 professional and student members.
Prior to resuming her consultant practice, Cheryl spent more than nine years as a member of the corporate affairs team for Home Box Office (HBO) where she was responsible for the development and implementation of public relations and integrated marketing communications strategies across 11 states in the Midwest.
Register online or email Adam Lackey at [email protected] by November 9.
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