Meeting/Event Information
2017 OctoPRfest
October 25, 2017
8:00 AM - 4:00 PM
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Mercy Medical Center Central Campus - Conference Center
1111 6th Ave.
Des Moines, IA 50314
https://www.mercydesmoines.org/about-mercy/hospital-maps-and-directions
Directions
Join Central Iowa PRSA for a festival of communications! The 2017 OctoPRfest Institute is scheduled for Wednesday, October 25, at Mercy Medical Center. A room block is reserved at the Holiday Inn Des Moines Downtown - Mercy Area for registrants (1050 6th Ave. - 515.283.0151). Mention "PRSA OctoPRfest" to secure $104/night rate by October 3.
Help us celebrate and explore the art of strategic communications and all things PR!
AGENDA
8 a.m. - Registration and Continental Breakfast - 8 a.m.
8:15 a.m. - Welcome by Central Iowa PRSA President Ann Thelen - 8:15 a.m.
8:30-9:45 a.m. Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, Nick Westergaard, Chief Brand Strategist, Brand Driven Digital
9:45-10 a.m. - Break
10-11:15 a.m. - Under Development... Katy Michael, Founder, Comm Oddities, LLC
11:15 a.m. - 12:45 p.m. - 2017 PRIME Awards Luncheon
12:45-2 p.m. - Killing Marketing: Turning Your Cost Center into a Profit Center, Joe Pulizzi, Founder, Content Marketing Institute Sponsored by E.T. Meredith Center for Magazine Studies at Drake University
2–2:15 p.m. BREAK
2:15-3:15 p.m. - Run Your Day (So It Doesn’t Run You), Dr. Christi Hegstad, MAP Professional Development Inc.
3:15-4 p.m. - Keep Calm and... Go! Jennifer Konfrst, APR, Assistant Professor, Drake University School of Journalism and Mass Communication
4 p.m. - Prize Giveaways
Closing Comments by Central Iowa PRSA President Ann Thelen
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