Member Spotlight: Rob Schweers
Tell me a little about yourself.
I’m a proud native of Burlington; a husband, father, and grandfather; and a 31-year PR veteran.
What drew you to public relations in the first place?
I was a journalism major in college, at a time when there were only two PR classes – intro to public relations (Cutlip and Center, anyone?), and a class producing the journalism school alumni newsletter – but I was drawn to helping organizations meet their business goals and manage their reputations. Plus, a friend of mine who became a reporter would go bungee jumping or try new fair foods for stories, so PR sounded safer.
What has your career path looked like? What is your current role?
My current role, since 2012, is leading communications for the Division of Academic Affairs at Iowa State University. It’s a great mix of strategy and execution that allows me a full range of skills, and there’s never a dull moment. Before joining Iowa State, I held numerous PR positions in the healthcare and insurance industries, including Wellmark, Principal, Iowa Heart Center, and the Barbara Ann Karmanos Cancer Institute (in Detroit). Along the way I earned my APR as well as a master’s degree in organizational communication. Both were great experiences that, while I may not have realized at the time, contributed significantly to my career.
How did you get involved with PRSA Iowa?
I had been a member of the Greater Detroit chapter during my time in the Motor City, so it was a natural fit to join the chapter here when I moved home. It was a great way to make connections and learn about the issues and interests unique to Iowa and Iowans. While my year as chapter president is a distant memory, I still enjoy supporting Iowa State’s PRSSA chapter, and watching the next generation move the chapter forward.
What is the best piece of advice you’ve received?
A boss once told me, “I want you to fail 30 percent of the time. If you don’t, you’re not trying enough new things.” I have taken that to heart and it’s liberating (though I try to limit myself to only a 25 percent failure rate).
What do you like to do in your free time?
I enjoy spending time with family, reading, writing, travel, and being outdoors – whatever closes the rings on my Apple Watch!
