Commit to lifelong learning through informative PRSA webinars
By Kathy Krafka Harkema, APR
Chapter Delegate/Ethics
Think there’s nothing more to learn when it comes to the art and science of public relations? Think again. Our profession is ever-changing, and that’s why it’s essential to dedicate yourself to lifelong learning. PRSA makes it easy to learn.
PRSA offers opportunities to hone your skills and take in the latest trends in future webinars:
July 27 – The Power of Internal Branding: How to Unite and Ignite Your Team – 1-2 p.m. CT
Is your organization on-brand? Or do you struggle to rally the internal team around the brand? Either way, this webinar will help you build your brand internally and externally by aligning it and your culture. Hear Amber Farley, executive vice president of emerging media at Financial Marketing Solutions speak on how to cash in on brand alignment, and how to build internal excitement to get your team to rally around your brand…consistently. PRSA members can register for only $40. Those who are members of PRSA’s Banking and Finance Section can earn a free paid registration. Register now.
August 12 – Future Trends of PR and Communications – 2-3 p.m. CT
Wondering what may be on the horizon when it comes to communications in 2022 and beyond? How will agencies evolve and what’s the future for communications consultants? What’s in, what’s out when it comes to technology and tactics? Hear predications by Stephen Dupont, APR, vice president of public relations and branded content at Pocket Hercules. He’ll address whether the U.S. government may break up Facebook or Google, or what could be the next replacement for TikTok. He’ll also talk about what’s next when it comes to newspapers or how and where we’ll get our news, and how you’ll likely pitch those conveying news in the future. Plus, he’ll share his views on whether trade shows and events will return or whether we’ll continue to conduct more events virtually. He’ll also share the return to what’s old is new again when it comes to focusing on one-on-one relationships. Take part in the webinar to stay in touch with trends in communications and how they may change how, where and the way you work. PRSA members get the scoop for free. Register soon.
Not able to take part August 12? No worries. The webinar is also available on-demand starting August 19.
August 17 – How to Write for Nonreaders – 2-3 p.m. CT
How many times have you heard others say they don’t have time to read? More often than you’d like? With so many messages bombarding us every day, it’s more important than ever to tailor your content to those who skim and scan content. Through this webinar, you’ll get tips to pull readers into your writing and make it more inviting. Popular presenter Ann Wylie, president, Wylie Communications will show you how to get your message across more effectively. And, to succeed in attracting more readers, she’ll share how to make your message look easier to read. Best of all, PRSA members get this great content at no additional charge. Register now.
September 2 – Navigating the New Normal of Communications in the ‘20s…and Beyond – 2-3 p.m. CT
What’s the new normal when it comes to communicating in a 24/7 news cycle? How can you keep up with the constant demand for fresh, compelling content? Hear Lisa Arledge Powell, past president of PRSA Health Academy and the current president of MediaSource, a creative agency, as she shares tips to prepare for what’s next when it comes to content creation and consumption. PRSA members can listen free. Register today.
Make time to stay up-to-date and earn APR recertification credits in the process by taking part in webinars presented by PRSA.
