Tell me a little about yourself. Hello there! My name is Brock Johnston and I currently reside in the Des Moines metro, where I also work as Public Relations Manager at the Iowa Soybean Association. Growing up on a fifth-generation crop and livestock farm in central Iowa, my passion for agriculture started at a young age and helped guide my involvement in the Iowa FFA and local 4H. I’m a proud graduate of Iowa State University, where I completed a bachelor’s degree in public relations in 2019.
What drew you to public relations in the first place? I was initially drawn to public relations because it combined my passions for creativity and problem-solving. The dynamic nature of the profession means no day is truly the same, which requires me to remain adaptable and find creative solutions to complex issues – particularly in the agricultural industry.
What has your career path looked like? What is your current role? I started my professional career at Flynn Wright, where I worked on several agriculture and energy accounts as a project coordinator. In my current role at the Iowa Soybean Association, I work with news media and other industry stakeholders to amplify the voice of the state’s 40,000 soybean farmers. This includes crafting news releases, statements, backgrounders and other materials, coordinating interviews, conducting media training with staff and farmer leaders, and overseeing the organization’s annual qualitative research efforts. I am blessed to have a career that blends my personal background in agriculture with my love for public relations.
How did you get involved with PRSA Iowa? I got involved with PRSA Iowa after researching professional development opportunities that would allow me to deepen my understanding of public relations and expand my professional network as I entered the profession.
What is the best piece of advice you’ve received? “You are the CEO of your own life.” This was, without a doubt, the best piece of professional and personal advice I have ever received. Never be afraid to take a risk, or venture outside of your comfort zone. Trying new things can be scary but ultimately puts you in the driver’s seat to make decisions and effectively problem-solve – regardless of your industry.
What do you like to do in your free time? In my free time, I enjoy helping on the farm, spending time outdoors and cheering on the Green Bay Packers with my friends and family. Go Pack Go!
