December: PRSA Central Iowa Chapter's Annual Report

What an amazing year! Your Board of Directors worked hard to deliver high-quality programming, networking opportunities and professional development sessions to hundreds of professionals this year. Here are some of the highlights:

  • The Chapter offered four quarterly luncheon programs focused on video, crisis communication and measurement, with an average meeting satisfaction rate of 94% among 297 registered members and guests.
  • Our new Friday FYI series introduced many communicators to PRSA, and we used the breakfast meetings to discuss reputation management, nonprofit storytelling, first amendment issues and internal communications. Average attendance for these events was 35, with terrific feedback from the programs.
  • We added 44 members in 2018, bringing our chapter membership to 225.
  • We are blessed to partner with generous sponsors, bringing in $8,250 that enabled us to create new programming opportunities for our members.
  • Six members earned the prestigious Accreditation in Public Relations (APR), helping the Central Iowa Chapter become #2 in the US for percentage of accredited members.
  • Institute/OctoPRfest, Iowa’s annual daylong strategic communication conference, welcomed 169 professionals—a record number of attendees—to Wellmark Blue Cross and Blue Shield for a terrific lineup of national and local speakers.
  • We aligned communications with Chapter activities and PRSA’s Ethics and Diversity months, which contributed to higher newsletter readership.
  • The Chapter hosted several networking events, including a meet-and-greet for new members, an APR-only reception honoring long-time member and APR pioneer Ferne Bonomi, a post-OctoPRfest reception for PRIME award winners at Malo, a walking tour of East Village organizations, and our annual holiday party in December.
  • President Kelly Bruhn presented a national webinar highlighting the Chapter’s work on our current strategic plan, and President-Elect Teresa Roof shared some of Iowa’s recruitment and retention strategies on a panel at National Leadership Rally in Austin, Texas.
  • Your membership chairs visited the PRSSA chapters at Drake, Iowa State, Wartburg and University of Iowa to engage the next generation of communicators.
  • Suzanne Behnke, editor of the Business Record, hosted the annual PRIME Awards, which recognized five individual award winners and 39 award winners in both campaigns and tactics categories—a positive change that allowed the Chapter to recognize more of the great work happening in our state.
  • With events in April and September, the Chapter launched an outreach campaign with communicators in Eastern Iowa. The 2019 Board will include two new Regional Representatives to ensure members in the region have a voice on our Board.

 

Thank you for your continued commitment to PRSA and advancing our profession throughout Iowa. It has been an honor to lead a talented team of committed volunteers this year, and I can’t wait to see what’s next for our Chapter under Teresa Roof’s leadership. If you’d like to get involved with the exciting plans for 2019, please contact Teresa at rooftm@wellmark.com.

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